Car prices semi-annual report released market prices lower than market expectations

On July 7, the National Passenger Vehicle Market Information Association released passenger vehicle production and sales data for the first half of the year. In the first half of the year, the sales of general passenger vehicles was 6.64 million, which was only 5.3% year-on-year, which was lower than the market consensus.

Data show that the automobile production and sales data in June came out of the doldrums, and the increase was more positive than expected. Among them, the sales of general passenger cars was 1.02 million units, which was a 1.5% increase from the previous period, reversing the previous two-month losing streak, and also increasing year-on-year. 3.5%. Based on this data, the generally pessimistic market outlook has turned to optimism and believes that the Chinese auto market has begun to bottom out and is now the bottom of the passenger vehicle sales market. However, according to Rao Da, Secretary-General of the Joint Conference, data for July will still be lower than June, and it is difficult to say that it has bottomed out. Therefore, the market may still experience negative growth throughout the year.

June’s structural rebound

In June, the narrow-sale passenger car retail sector witnessed a beautiful year-on-year increase of 10.0%, which ended the first half of 2011 with a significant increase over the historical record. However, according to the analysis by the Rally's Secretary-General Rao Da, this does not mean that the market economy has improved but it is caused by many "conventional" factors.

According to the analysis of the CSC, the phenomenon of the regular growth of the market against the monthly decline is mainly due to the rapid recovery period of the impact of Japan’s earthquake on automobile production capacity. Japanese companies’ monthly wholesale sales increased by 30.5% from May, and retail sales increased by 18.8%. .

In addition, the end of June was the deadline for the first half of the year, and car manufacturers began to press the dealers, so the wholesale volume increased. As a result, the pressure on dealer stocks has soared, and the pressure on warehouses will inevitably lead to price wars.

Mainstream companies keep growing

As of the press release date, many mainstream auto companies have already released their auto sales data in the first half of the year. From the data point of view, the mainstream auto companies have surpassed the growth rate of the market. The reporter learned from Dongfeng Motor Company that Dongfeng Motor sold 1.505 million vehicles in the first half of this year, an increase of 12.48% year-on-year, and completed 51.9% of the annual target, achieving “more than half of the time and more than half of the task”.

SAIC Motor’s release of sales and sales reports for June showed that from January to June, SAIC’s total vehicle sales exceeded 2 million units, a year-on-year increase of 12.89%, and continued to maintain the number one position in the domestic auto market. In the first six months of this year, the company’s joint ventures Shanghai General Motors and Shanghai Volkswagen achieved sales of 612,000 vehicles and 577,000 vehicles, a year-on-year increase of 27.5% and 28%. The reporter also learned from Hyundai Kia China that Hyundai-Kia sold 86,299 vehicles in China in June (excluding Hyundai and Kia's imported vehicle sales), an increase of 9.1% compared to 79086 vehicles in the same period of last year.

The two major US-based auto companies also released their first-half sales in China. General Motors said that General Motors and its joint venture in China sold 1.27 million new cars in the first half of 2011, a record high; data released by Ford showed that in the first half of the year sales in China were 274,500, an increase of 14% year-on-year.

Imported luxury car "double up"

Despite the cooling of the auto market in the first half of the year, this cold wave did not appear to have affected the imported car market at all. According to data from China Imported Automobile Trading Co., Ltd., from January to May, the number of imported cars on the domestic market was 330,000, up 38% year-on-year. Among them, as the leading force for the growth of imported vehicles, luxury brands increased by 47.2%, while sales of imported cars such as Audi, Cadillac and Volvo both increased by more than 100% year-on-year. The performance of ultra-luxury brands was even more prominent, even as high as 151.9. %.

At the same time as the sales volume soared, the imported auto market is still experiencing price increases and price increases. Two weeks ago, BMW took the lead in publicly raising prices for X1, X5, X6 and other products produced in July and thereafter. The average price increase was more than 20,000 yuan, which caused BMW's hot-selling models to experience “double-up” phenomenon of price increase and price increase. This is just a microcosm of the increase in the price of imported luxury cars. At present, the market purchase of Lexus 570 must increase 150,000 yuan to 170,000 yuan, Audi Q7, Q5 is to increase 50,000 yuan, Land Rover discovery increased 100,000 yuan.

According to the relevant persons of the Association, the increase in imported cars this year will at least occupy 200,000 domestic cars. The "blowouts" of imported cars will exceed 1 million.