On June 19, Dongfeng Yufeng Commercial MPV was listed in Hangzhou and was priced at 14.99-23.58 million yuan. Automotive News editors had the privilege of talking to Lu Feng, general manager of Dongfeng Motor Co., Ltd. after the conference ended, discussing the market positioning, sales channels of the Dongfeng Yufeng, and the recent hot LDV war of words, from Lu Feng calmly. In conversation, we can see that he has confidence in Yufeng. The Dongfeng Yufeng has filled the blank of Dongfeng's high-end light passenger products, and it is of crucial strategic significance. Therefore, the story behind it is even more worthy of attention. Farm and Garden Machinery like series tractors and equipments which can worked with tractors. Tiller Blades, Sickle Bar Mowers, Steel Truck Wheels, Lawn Mower Cutting Grass Weifang Hightor Import and Export Co., Ltd. , http://www.hightor-machinery.com
In addition to the five basic models, the Dongfeng Yufeng Production Version commercial MPV also covers professional vehicles such as school buses, medical vehicles, police command vehicles, and VIP reception vehicles. Lu Feng told the editors that he hopes the Dongfeng Royal Windmill will be able to To reach the level of the top three, this has a considerable difficulty and challenge for the rising star of Dongfeng. At present, the main sales of commercial MPV are mainly Iveco, Quanshun, Chase, and JAC. Lu Feng is fully emboldened by the editors. In the future, Dongfeng Yufeng will enter the top three ranks of commercial MPVs, and he hopes to sell 30,000 yuan annually.
Dongfeng Yufeng is the first model of the Dongfeng brand's high-end light passengers. It has been just listed that it dares to be so rampant that Dongfeng shares are too optimistic or have market preparation. It is reported that Dongfeng Yufeng has lasted five years from R&D to the launch of the market. After many market researches, the number of dealer networks has reached 68. The layout is mainly in the east and southeast. It can be said that from the current point of view, the output is less than the orders. We will continue to work hard on modified cars and special vehicles.
The price of 150,000 is actually not very high for commercial MPVs. Lu Feng said that the lower price of production models is to give more room for retrofit models. Whether it is the government or the industrial sector, the future will be unlucky. The main customers, special vehicles and modified vehicles, will occupy half of the total sales of the imperial winds in the future. When asked if they have obtained some tacit agreement with the government procurement and related departments, Lu Feng cleverly stated that Yufeng’s launch will give the government and The relevant industry sectors will increase the selection of more commercial MPV models, enrich product lines and optimize product camps.
Battle of LDV
On June 18th, SAIC Motor’s statement took the LDV battle to the spotlight. The statement stated: “In addition to SAIC, no domestic companies have introduced LDV technology through technology transfer.†Industry insiders claim that Shanghai Automotive Commercial Vehicles Limited Although the company did not explicitly mention the name of the competitor, it was obvious that the target was the Dongfeng Yufeng product that was formally listed on the 19th.
SAIC Commercial Vehicles believes that Dongfeng should not call its products "introducing British LDV technology." SAIC Motor Corporation stated in a statement to the outside world on the 18th: "After the British LDV company went bankrupt, SAIC Motor's wholly-owned subsidiary Shanghai Huizhong Automotive Manufacturing Co., Ltd. has exclusively acquired all the intellectual property rights and rights of LDV's light vehicle technology and trademarks from the UK ECOCONCEPT LIMITED."
In terms of SAIC commercial vehicles, Dongfeng Yufeng, just listed, is the product of Dongfeng Xiangyang Wagon Co., Ltd. after reverse development of the original LDV vehicle. Similar to the product development methods commonly adopted by domestic self-owned brand auto companies a few years ago: buying prototype cars from foreign countries, and reverse development after dismantling.
When answering the editorial question, Lu Feng said that cooperation with LDV in the UK was a few years ago. At that time, LDV actively provided technical data and models. Due to various reasons, it could not continue to cooperate, but there was no so-called plagiarism. Because after drawing on European advanced technology for the first time, Dongfeng independently researched and developed a number of improvements. Therefore, all aspects of the benchmark have also been upgraded. There is also the slogan of Dongfeng Yufeng: “On the Benchmarkâ€. It is on this benchmark. It also makes SAIC Chase's "international benchmark" very ambiguous.
The LDV dispute continues, but Dongfeng shares apparently did not use too much energy here. In addition to internal friction, the plain-spoken warfare can only continue to reduce the brand's reputation and level. It is the lack of core technology that domestic independent brand auto companies must be more cautious in shaping their future competitiveness.
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February 15, 2019