On January 26, 2011, when Michelin Group President Jean-Dominique Senard arrived in China to lay the foundation for a new plant in Shenyang, he presented a challenge to the Group's Chinese managers - you must put the most advanced technology Put it into this new factory. Two years later, at the same site where the foundation was laid at the time, all the production processes in the factory had installed and adopted the world's most advanced environmental protection tire production technology and technology.

On January 26, 2013, after an opening ceremony for the new Michelin plant in Shenyang, the reporter interviewed Ronald. "For the needs of Chinese users, what Michelin wants to do is invest more tires that are more energy-efficient, safer and more comfortable." In China, the country's largest new car market, Sunard expressed Michelin's determination to fully invest in this market. " Michelin is the best tire product in the world. We have the most advanced technology. We have to achieve very good results, especially to bring environmental protection technology to China."

It is understood that the new Michelin plant will have a designed capacity of 10 million car tires and 1.8 million truck tires per year. With the development of the market, the factory will produce more tires. Sunard promised: "Michelin's product to be produced in this new factory is not only a product with a certain aspect, but it must be a new product of Michelin's overall performance. It is not only fuel-efficient but also safe and durable. Sex, handling, etc. to meet the needs of a variety of different consumers."

The fact that the per capita car ownership in the Chinese market is still low is one of the biggest drivers for Michelin. The production of safe, environmentally friendly and durable tires in the Chinese market is precisely where Michelin's strengths lie. China's rapid and sustained economic growth and urbanization have made Michelin see great market potential. Therefore, Sunnard put forward the requirement of faster development to the Group of China, which is one of the main reasons for Michelin's new plant in Shenyang to expand its production capacity.

As the first company in the world to invest in the production of green tires, currently Michelin's sales of green low rolling resistance tires containing all silicon formulations in China are more than 75%, and the original tires that are supplied to the entire vehicle are all green tires. Sunard said that the new plant in Shenyang will produce 100% green tires, be it passenger tires or truck and bus tires; as the market's demand for energy-saving and environmentally friendly products further increases, the proportion of Michelin green tires produced in China will further increase. The increase will reach 100% green tire sales by 2020.

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