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On November 6th, Geely Automobile unveiled its new vehicle standard in Beijing, marking a significant milestone for the company. This announcement came just one week after Great Wall Motor celebrated its new car logo launch. Meanwhile, on November 5th, Jiangling Motors Group celebrated its 60th anniversary with a grand ceremony, reflecting the company's long-standing legacy and growth.
Though these events occurred within days of each other, they are not mere coincidences. They symbolize a powerful shift in China’s automotive industry, as leading national brands like Jiangling, Great Wall, and Geely are making bold moves to expand their global presence. These actions signal a collective determination by independent Chinese automakers to strengthen their positions in the international market and build stronger brand identities.
Over the past two decades, these companies have grown from small local players into major industry leaders. Jiangling Motors, for example, has evolved from a struggling enterprise with a debt of 56 million yuan to a large-scale automobile group with multiple brands, over 530 models, and an annual production capacity of 290,000 vehicles. Its chairman, Wang Xigao, highlighted that the company has sold 700,000 cars since 1984, generating 87.27 billion yuan in revenue and employing nearly 100,000 people.
Great Wall Motors, on the other hand, has expanded rapidly since entering the automotive sector 11 years ago. It now operates in 109 countries and regions worldwide, with a production capacity of 400,000 units. The company plans to invest 10 billion yuan by 2010 to increase its production to 500,000 vehicles annually, further solidifying its position in the global market.
Geely Automobile has also made remarkable progress, establishing production bases across China and achieving cumulative sales of over 700,000 units. With total assets reaching 11 billion yuan, it has consistently ranked among the top 500 Chinese companies and the top ten in the domestic auto industry.
Beyond domestic success, all three companies are focusing heavily on internationalization. Great Wall Motors, for instance, has set up SKD assembly plants in several countries, including Russia, Ukraine, and Brazil. Its CEO, Wei Jianjun, emphasized that the new logo is part of a broader strategy to enhance global recognition and avoid trademark issues abroad.
Jiangling Motors, known for its strong international orientation, has partnered with global giants like Ford and Isuzu while also exporting to European markets. Its recent 60th-anniversary celebration was accompanied by the unveiling of a national-level technology center, highlighting its commitment to innovation and quality.
As these companies continue to grow and evolve, they are not just rebranding or celebrating milestones — they are reshaping the future of China’s automotive industry. Their efforts reflect a deeper ambition: to become globally recognized names and compete on the world stage.
October 07, 2025