Last year, the growth rate of the Beijing auto market has slowed down noticeably. In the dialogue of the dealer salon, we can see that after a year of struggle, Beijing dealers insisted on coexisting with change.

In 2015, the competition of 4S stores became increasingly fierce. Most 4S stores experienced difficulties in operation and their performance declined. Individual 4S stores even went bankrupt. According to Li Hui, general manager of Beijing Huayang Aotong, the sales performance of Huayang Aotong in 2015 increased by 23% compared with 2014, and the after-sales service performance increased by 40% compared with the previous year. "From finance, insurance, extended warranty to after-sales maintenance, boutique beauty decoration, car decoration and modification, used cars and even scrapped, every link is done with great precision. There are huge business opportunities that can supplement the profit of the automobile front-end sales market. Part. It can even rise to the extent that whether the profit of the automobile after the market can cover the operating expenses of the enterprise to measure the stability of the business operation."

Li Hui said that since the business of the automotive aftermarket is relatively late in terms of sales front end, standardized management is particularly important. “Brands, products, service quality, price system, etc. are all uneven and need to be standardized. Huayang Aotong is gradually improving the process standards of various businesses in the automotive aftermarket to improve service quality and monitor product channels to improve spare parts quality. The standard price system makes customers feel value for money, establish their own automobile aftermarket brand, and form their own business characteristics in the Audi dealer network system." Li Hui said that now Huayang Aotong owns "Audi World" At present, there are only two exhibition halls in China, and the other one is in Chengdu. In addition to the sales and display of the models, the exhibition hall is also a display center of Audi brand culture.

Beijing Haoyu Hengtong also has a wealth of pre-sales and after-sales experience. The general manager of the store, Chen Yaning, also has his own understanding of the automotive aftermarket: “The O2O model has developed rapidly in 2015, and the after-sales maintenance of 4S stores has been affected. But most people think As a large-scale mechanical product, the automobile has high requirements for professional maintenance and maintenance, and requires certain venues, professional personnel and equipment to complete. The door-to-door service mode is restricted by personnel and venues, and some service links cannot be completed very well. It can't even be completed, and the professionalism is relatively poor. However, we will learn and learn from the better ways and means of these models.” It is understood that Hanyu Hengtong Store covers an area of ​​over 15,000 square meters and has the largest second-hand use in Beijing. The car showroom has 200 after-sales maintenance stations.

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