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The growing automotive market in mainland China has drawn the attention of major global automakers, including Yulon Group, Taiwan's leading automobile manufacturer. Recently, it was reported that Yulon will significantly increase its investment in the Chinese market, with plans to launch a car rental service in Shanghai next year. In addition to leasing, the company also intends to enter the auto financing sector, with an initial investment of approximately 48 million yuan. This strategic move reflects Yulon’s broader vision to establish a comprehensive automotive operations group in mainland China, covering manufacturing, new vehicle sales, car rentals, property insurance, and financial services.
According to reports, Yulon’s car rental business will initially target Taiwanese and foreign businessmen operating in the region. The company has formed a joint venture with a $5 million investment, with Yurong holding 60% of the shares and a local partner owning 40%. The necessary documentation has already been submitted to the relevant authorities, and if approved, the first Yulon leasing company in mainland China is expected to open early next year.
Yulon has already made several moves in the Chinese market. Since 2001, it has partnered with Dongfeng Motor to establish Dongfeng Yulon Marketing Co., Ltd., which handles the sales of Dongfeng trucks. In 2004, the two companies also set up a middle-wheeler replacement company in Shenzhen. Moreover, Yulon is exploring opportunities to produce and sell its own brand of vehicles in mainland China, with Dongfeng Motor likely as a potential partner.
In recent years, many Taiwanese auto companies have shown increasing interest in investing in the mainland. For example, Hetai Automobile recently applied to set up a leasing company in Shanghai, aiming to support Toyota and Lexus car rental services in the region next year. Similarly, Sanyang Industry has partnered with Xiamen Jinlong United Motors to plan the production of 11 or fewer light buses. Recently, the board of Xiamen Jinlong United Motors finalized a capital increase of 25 million yuan to support these initiatives.
This wave of investment highlights the growing importance of the mainland Chinese market for Taiwanese automakers, who are looking to expand their presence through various business models, including leasing, financing, and local production. As competition intensifies, these companies are positioning themselves for long-term growth in one of the world’s largest automotive markets.
October 01, 2025