Tire and oil supplier change marketing strategy After the introduction of the license restriction regulations, not only the auto market in Guangzhou was temporarily dull, but also local auto parts suppliers have been affected. Some individual tire factories have even reduced their matching capacity by half. At the same time, some post-market suppliers have also begun to re-adjust their market position and formulate new business strategies during this period. GAC Group's orders for some tire accessories decreased by 50% As one of the local tire supplier of Guangzhou Automobile Group Concept, Chuanqi and other models, South China Rubber's supply in the second half of the year has been significantly affected. Zhang Qian, head of the administrative department of South China Rubber Co., Ltd., told Nandu that in the first half of the year, the company’s full line of models had 10,000-1.2 million tires per month, but in the second half of the year, the other party’s order quantity was reduced by 50%. Huang Qingyan, head of the Hankook Tire Market Division of another tire supplier with a large amount of accessories, said that there is a certain amount of matching supply in the GAC Group, but the total proportion of the company is not large, and Hankook Tire is still in the next step. Plans to cooperate with GAC Toyota. The reporter learned that Hankook Tire currently cooperates with many automobile manufacturers, and in recent years it has gradually become a major player in the mid- to high-end car market. Under the limited licensing situation, sales of automobile plants will be affected. As tire suppliers, orders from depots are unavoidably lower than expected. The company has responded by increasing market share and expanding sales scope or adjusting sales channels. Huang Qingyan disclosed that the OE supporting target of Hankook Tire in 2012 will remain basically the same as in 2011, at around 12 million. Shell Launches "Phoenix Strategy" Guangzhou limited licensing has also had some impact on the direct orders from lubricant suppliers. According to Nandu reporters, there have been individual lubricant suppliers that have begun to formulate new marketing strategies and re-adjust their market positioning. Southern Reporters learned from Shell that the company will use its cost-effectiveness as its market position, and will start the "Phoenix Strategy" and the Jade Project from the end of July. Ms. Chen Cuiwei, General Manager of Shell United (Beijing) Petrochemical Co., Ltd., told reporters that in the Phoenix Plan for 2015, Shell Uniform will use the advantages of the original network shop building to achieve the "Customer's preferred Chinese lubricant company target." At the same time, it will cooperate with the “Jadeite Project†to provide a set of dealer capacity enhancement plans for the Shell’s unified dealer operation efficiency, sales network coverage, dealer sales capabilities, and operating capabilities, and gradually optimize the dealer’s business model to better adapt Market demand. Chen Cuiwei pointed out that Shell's unified Jadeite project will focus on the dealer's ability development plan. It is planned that between 2012 and 2015, the Jade project will cover dealers who contribute 70% of the total sales volume. At present, Shell will unify the “Laboratory on the Road†to unify the national road show of Chai Oil, and further promote the new brand strategy. During the event, researchers at the “Laboratory on the Road†will continue to collect and sort out the challenges and tests of users under the actual road conditions in China and help drivers find the most practical roadside solutions. It is reported that Shell's unified diesel engine oil products have developed four series of products for different road conditions and consumer appeals.
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September 23, 2021