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Last year, the Chinese SUV market experienced a relatively quiet period. While overall sales in the segment saw an increase, the growth rate slowed significantly. Vehicles with outdated technology, aging designs, and poor safety standards faced a sharp decline in demand. In contrast, mid-to-high-end SUVs enjoyed strong performance and growing popularity.
In the mid- to high-end SUV category, urban-oriented models like the Hyundai Tucson and Honda CR-V stood out with impressive market success. These vehicles not only captured the attention of private buyers but also expanded into new market segments, proving their appeal beyond traditional SUV consumers.
According to recent data, the Tu Sheng (which is likely referring to the Honda CR-V or another model) was on the market for just six months before surpassing 10,000 units sold. Its popularity extended beyond the private sector—officially recognized as the "most satisfying new car" by government authorities, it became a top choice for public security agencies and even the military and armed police departments. For instance, when the Armed Police Fire Fighting Unit purchased 100 SUVs, the Tucson 2.0GLSMT model was selected among many competitors, securing all 100 orders.
Industry experts suggest that the rise of urban SUVs is not a coincidence. Unlike traditional SUVs, which are often tall, rugged, and fuel-hungry, these new models combine the off-road capability of classic SUVs with improved comfort and city-friendly features. They are designed to perform well in urban environments while offering better fuel efficiency, making them more practical for everyday use.
Reports indicate that models like the CR-V and Tucson align with the increasingly mature and rational preferences of modern consumers. These vehicles have redefined the limitations of domestic SUVs in terms of technology, safety, and functionality. Features such as driving comfort, hill-climbing ability, and overall performance have set new benchmarks. The Tucson, for example, uses advanced technologies like CVVT and V6 engines, delivering both power and innovation that perfectly suit the evolving needs of urban and suburban drivers.
As consumer expectations continue to rise, the success of these urban SUVs reflects a shift in the market toward smarter, more versatile, and user-friendly vehicles. This trend is likely to shape the future of the SUV industry in China and beyond. (Reporter: Huang Xiwei)
October 04, 2025