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The reporter Zhang Huozhaohu Beijing reported that Ford and Changan’s full cooperation has ignited Mazda’s new ambitions as a Ford sub-brand. The media first rumors that it wants to produce the new Mazda3 in Nanjing, and some experts affirm it will concentrate on expanding the two bases in Hainan and Jilin. However, the two most recent events show that Mazda’s appetite is much larger than everyone’s guess. On July 18th, FAW Hainan Mazda formally launched and launched 150,000 hippocampus plants at the same time. On the 22nd, as the son of the Mazda Mazda of the Ford subbrand, Jingju Kuiichi attended the signing ceremony of the official investment agreement of Changan Ford Nanjing No. 2 Factory. People have seen the entire plate of Mazda’s development plan in China this year: Changchun, Haikou and Nanjing are also quite a few; Chang’an and FAW’s two joint venture partners, Mazda, are also firmly in control. Changing the line to a more stringent situation In the normal case, Japanese companies are investing very cautiously. Honda's first investment in India is only a few thousand units of production capacity. It was not laughable by Daewoo; Toyota first established a joint venture NUMI with GM in the United States, and then set up a separate plant in Kentucky. Toyota’s first plant in China has only 30,000 capacity. But this time, Mazda's moves seemed to be a little faster. According to hippocampalists, the newly formed FAW Haima Company will continue to consolidate its cooperation with Mazda Corporation in Japan. At the same time, it will actively develop its own brand in accordance with the requirements of the new industrial policy. Strive to use 3 to 5 years to form a 150,000 passenger car production and sales system. On the second day of the official listing of FAW Hainan Mazda, Hainan Province held an economic situation analysis meeting. The provincial government stated that it will develop auto manufacturing and accessories as one of the four pillars of Hainan's industry. Mazda's investment in Nanjing's Ford No. 2 Plant is mainly optimistic about the value of this golden location. Nanjing is close to Shanghai, and the Wusongkou freighter can sail directly to Nanjing. Baosteel's raw materials are relatively close. Moreover, Shanghai and Kunshan and Xiaoshan are the largest and best accessories distribution centers in China. The value of cost savings goes without saying. Ford Chang'an It is to see that Nanjing can save more than a week's purchase and shipment logistics time before Chongqing can make a decisive decision. Today, Mazda can also take advantage of this advantage. Mazda is very clear that Chinese people are demanding new and new cars for foreign brands that have just been put on the market. Second, they are required to be cheaper than similar imported cars. To achieve this, the transportation costs of KD pieces must be guaranteed to be reduced to the maximum. In fact, after the localization of some Japanese cars in China, due to transportation costs and other reasons, they have been brought close to the price gap with imported cars of the same brand, such as the overbearing of Sichuan production. Another motive for Mazda to invest in Nanjing is that, according to the new industrial policy, Mazda is a member of the Ford Alliance. If Ford has already had two joint ventures in the field of passenger vehicles, then Mazda can only choose these two. Now, Mazda first looked for FAW, Ford found Changan, so in the passenger car Mazda can only be with Chang'an. At the ceremony held in Nanjing, Mazda's president and chief executive officer, Ikegami Ikuro, declared that “Changan Ford’s purchase of land is a very necessary and important step for Mazda to expand its market in China.†Ford also lost no time in emphasizing the harmony between the two. Harmonious relationship. “In North America, Europe, Asia, Africa, Ford and Mazda have manufacturing cars,†said Shu Mingkai, Ford’s executive vice president and president of Ford Asia Pacific and Africa Affairs. “This new plant in China is a mutually beneficial partnership for both parties. An important extension.†A simple calculation to avoid weaknesses is: Changchun Mazda 6, Hainan and Nanjing, the combined production capacity of more than 200,000 units, into the list of top ten will be a certainty. Volkswagen and GM's anti-market investment is to close opponents, seize share, and profit. Mazda can help Ford's parents make money, and it is hopeful that Mazda will be able to regain its second-tier status in the world. In this mutually beneficial cooperation, Mazda provides its experience and marketing model with rapid growth in China. Ford is also very impressed with this point. When the carnival came out against a good team, it was catching up with Mazda's Prima and Fairfax. In the low-end sedan market, consumers value both the brand and the cost-effectiveness. Mazda knows this earlier than Ford. How to emphasize the dynamic, rich configuration and caring services that Chinese consumers are interested in, Ford is now catching up. Mazda's Japanese-style channel marketing emphasizes the establishment of system manufacturers and job distributors. It is unified across the country in terms of parts prices and service standards, and it is relatively cheap compared to European and American accessories. This is very appealing to customers. In terms of capital operation, the forbearance of Ford parents definitely makes it impossible for Mazda, a powerful family member, to catch up. Today, it is also a good opportunity to grow stronger. Mazda, which has entered China, started from technology transfer and established two strongholds in Hainan and Changchun. Now it has transferred more technologies to Hainan, and has also participated in capital operations through a joint venture of Nanjing Plant. Some experts believe that Mazda will follow Mitsubishi's next steps. The model (co-participating in Beijing Jeep with Dai Ke) achieved formal equity intervention under the Ford umbrella. Related Links Mazda thanked China's Mazda for being almost forgotten. In the 1990s, it became the prey of European and American capital masters like Fuji, Isuzu, Suzuki, Mitsubishi and Nissan. In 2002, a Hainan Mazda project that was originally not included in Mazda's key enterprises began to create miracles. Primica became a dark horse of MPV. In 2003, 323 variants of Formica were successfully won in China, followed by Mazda 6 in Changchun FAW Car. He escaped the attack of New Accord and Sonata and grabbed a large piece of cake. At the Tokyo Motor Show in October of that year, Mazda's president, Ieyasu, announced that Mazda’s success is to thank the Chinese and American markets.
March 17, 2021