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Surprisingly, the hashtag #sustainability tops the charts on both platforms, as it's the broadest term covering all aspects of sustainability. It's encouraging to see solar energy and solar panels rank third and seventh on the list. Adopting solar power is a fantastic way to live more sustainably, and clearly, users on Instagram and TikTok recognize its importance.
Newer sustainability-related terms like #hydroenergy, #hydropower, #windpower, and #windenergy are also gaining traction.
It's crucial that every generation takes part in making our world more sustainable. The average Instagram user in 2021 was a millennial, aged 25-34, representing 31.2% of the platform’s users, followed closely by Gen Z (18-24) at 31%. A significant portion—15%—fell into the Generation X category, while 7.9% were baby boomers.
TikTok, on the other hand, has skyrocketed in popularity, particularly among Gen Z, with 71.43% of its users aged 13-24. Younger generations are using their platforms to emphasize the importance of eco-friendly lifestyles. However, these platforms are also valuable resources for people of all ages looking to adopt more sustainable practices.
Check out our blog to discover which generation is leading the charge toward sustainability. Every individual can contribute to helping the planet, and even small actions can make a big difference. Installing solar panels is a great first step. We’re committed to bringing solar solutions to homes nationwide. Join us on your solar journey today.
The urgency of preserving our planet became increasingly clear over the past year. Extreme weather events around the globe and the global gathering at COP26 in Glasgow have underscored the critical need for immediate action on the climate crisis. One of the simplest ways to deepen your understanding of climate change and the steps we can take daily to contribute is through social media.
While platforms like Instagram and TikTok are often seen as hubs for memes and light-hearted videos, they also host a wealth of educational and informative content focused on sustainable living. Interestingly, the age range of social media users has expanded significantly, giving multiple generations access to these resources.
Let’s dive into the top sustainability hashtags on Instagram and TikTok. To help guide you, we’ve analyzed the ten most-used sustainable energy hashtags on Instagram and the ten most-viewed sustainability video tags on TikTok, creating a comprehensive sustainability ranking.
June 15, 2025