Not long ago, the 2016 Essen Tire Exhibition in Germany attracted a large number of Chinese companies to participate in the show. They all hoped to gain a deeper understanding and further development of the European market through this exhibition. Leaders and executives of many tire companies visited the site, such as Shen Jinrong, Chairman of Zhongce Rubber, Chen Yu, Chairman of Wanli Tire, Wang Feng, President of Linglong Tire, Zhang Xiaoxin, General Manager of Fengshen Tire, Zhang Dongyang, General Manager of Shaanxi Yanchang, and Pu Lin. Cheng Shan, deputy general manager Che Baozhen and so on. In the meantime, various companies have held dealer conferences or new product promotion conferences. Wan Li Tire Brand Director and Marketing Director Liu Zixin believes that Europe is at the forefront of tire R&D, and many high-end models of tires are being developed from Europe. They want to understand the cutting-edge technology and future trends of tires, and constantly improve product performance. He said that Chinese tires should move from price competition to quality and service competition. Wan Fujuan, the manager of Linglong Tire's large customer business department, said that Europe is paying more attention to improving product barriers rather than launching “double reverseâ€. The vision of Linglong Tire is to establish a “3 3†production base at home and abroad. Therefore, it is the goal of this year to maintain good old customers, develop new markets, and introduce new products. It is reported that this company has dealers in Europe, but this market is very large, there are many types of tire products, but also need to segment the market, sub-agents. In addition, Exquisite has a number of tire brands, the original only one brand of agents, and now, other brands also need to find agents. Zhao Hongli, deputy general manager of Chaoyang Langma, said that they started to increase sales to the European market from last year. Due to the unsound layout in the European market, the company is trying to understand the European market demand, improve sales channels, and increase its brand awareness in the local area. Shaanxi extended its foreign trade since 2012, but it has not had a large share of exports to Europe before. They hope to open the European market this year. It is understood that due to the United States’ "double opposition" to Chinese tires, Chinese tire companies have shifted their focus to Europe. In the future, the competition in the European market will become more intense. If Chinese tires still use price as a means of competition, they will certainly lead to trade friction in Europe. It is worth mentioning that many Chinese tire companies have realized this, and they will shift their focus to new product development and improve after-sales service. At the same time, they will pay attention to brand promotion and investment.
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Tire companies are optimistic about the European market
Chinese tire companies attach great importance to the European market, especially at present, the importance of the United States to China's tires "double reverse", the European market is even more prominent.
September 30, 2019