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Since 2011, I have often heard news that LED lighting companies have closed down and bosses are running. A very important reason for these closures and running is the break of the capital chain. At the same time, there are still many LED lighting companies listed in the market. Is it only Can the listing solve the funding problem? Why don't you go to the market to get money from the market? Where is the way out for LED lighting companies?
The way of thinking to decide the way out may be mainly related to the policy support given by the state. Many LED lighting companies have taken a fancy to state subsidies from the beginning, so LED lighting companies have been established continuously, and even reached more than 10,000 in just a few years. . However, the bigger the cake, the more people want to eat the cake, so with the further deterioration of the economic crisis, the development of the popularity of civilian LED lighting lags behind, and at the same time, because of the intensification of vicious competition, many LED lighting companies are in the funds. In terms of chain, there are bomb attacks in the market, and hidden crises are exposed, so the tide of closure will come.
The so-called way of thinking determines the way out, perhaps because of the impureness of the engine, the USP that did not really form its own brand, not good at marketing planning, many LED lighting companies have encountered unprecedented Waterloo, but also greatly affected The reputation of the entire LED lighting industry.
Therefore, at present, for LED lighting companies, the more important task is to hurry and leap, change business ideas, re-recognize LED lighting from consciousness and attitude, and stop using the policies given by the state as a means of collecting money. LED lighting, this feather feather is held in the hands of the arrow, otherwise it will really let the enterprise enter a bad development state more quickly, it is already unfortunate for the unfortunate!
From the perspective of development, the development prospects of LED lighting companies are actually quite large. We can foresee both technical and economic aspects. However, it is critical that LED lighting companies must find this way out. Use the brand's ideas to re-operate the enterprise. Only in this way can the company go steady and go far.
To do it, the first one has been analyzed by industry insiders. If LED lighting wants to have a bigger market, it will lower the price. However, at present, it is still difficult. It seems that no one wants to do the price like Galanz. Butcher.
In a way, there is always a price for everything. Just like the drum washing machine, from the material used to the finished product, even if you are a sophisticated accounting expert, you can hardly believe that its price can be 999 yuan, so when Galanz stood out, the Galanz brand washing machine would Selling 999 yuan, it suddenly triggered the mouth of the industry, and finally Galanz had to stand up and clarify that this is the price after the subsidy to the countryside, the actual price is still 1,200 yuan.
It can be seen that the price of the washing machine cannot fall to the price of cabbage. The price of the car cannot fall to the price of the chopsticks. Everything has its actual price. Therefore, when someone says that the price of the car is sold to the price of the cabbage, the moisture estimate of the word. It is as yellow as the Yellow River!
Therefore, for LED lighting companies, the price of using it for civilian use must not be reduced? So, how is the policy given by the state used? This point is estimated that LED lighting business owners are more clear than us! However, I believe that for the industry analysts know that the price of LED lighting can still be reduced, but everyone is not willing to do so, I am sorry to everyone. In fact, according to the situation learned in the market a few days ago, the current wholesale price of 3W LED bulbs is around 11 yuan, which is similar to the wholesale price of some big brands of energy-saving lamps, and even some wholesale prices of energy-saving lamps are even higher. It can be seen that the price of LED lighting used in civilian use can still be reduced. Why not dare to be the first one? Galanz is a well-known price butcher in the home appliance industry, but after it pulled the price of the microwave oven to the lowest in the world, it seems that it has not died. It has become the best selling brand in the microwave oven!
Using the power of the pipeline may have LED lighting companies think that your price is not the lowest, so you will compete with you at a lower price. At this time, it seems that you have lost the advantage of competing with others. In fact, don't worry, this You must be good at using the power of the pipeline.
As for the power of the pipeline, we can see from the NVC storm this year that the pipeline is still out of date. Therefore, when we initially established the image of the price butcher, we have to start raising the banner of the competition. Of course, we can't blindly fight for the pipeline. After all, we may have focused more on engineering pipelines. At this time, our products are for civilian use, and the direction of pipeline expansion has to be transformed into wholesale pipelines. However, we must first stabilize the engineering pipeline, which is the foundation of our development. At the same time, using the advantages of engineering pipelines, while using the power of the brand to start looking for wholesale pipeliners. However, the relevant policies of wholesale pipeliners can learn and refer to the pipeline policy of peer energy-saving lighting enterprises, and can no longer use the policy of engineering pipelines.
Of course, our product development can no longer stay in the lighting of engineering lamps such as spotlights, ceiling lamps, searchlights, etc., but also to develop children's lamps, table lamps, low-wattage bulbs, and so on. In fact, in terms of these civilian lamps, it is very simple for LED lighting companies. After all, LED is a light source. As long as the lighting source for civilian use is changed to LED lighting, is it solved?
Therefore, for us, what is more important is that in the development of the civilian market, we must determine the products according to the market sales of the wholesale pipeline, instead of taking it for granted, so that our pipeline strength can be consolidated and stabilized, and it can adapt to the market more quickly. Pipeline providers can rely more on us, and the development of the stamina is more sufficient.
Maybe some LED lighting companies have already established some relatively good wholesale distributors before us. In fact, we don't have to panic or fear at this time. We can use our brand and our price butcher's title to cooperate with their wholesale distributors. Even if the business is not successful, Renyi is there. Maybe one day, if people figure out, they will cooperate with us?
In fact, this idea is still possible! Because the price of LED lighting companies that have previously cooperated with high-quality wholesale pipeliners will certainly not be very low, in the case of the same quality, and your price and brand awareness are superior to each other, which is the last word for making money. For wholesale distributors, trying to run one more brand is not a bad thing, and it may also help it expand to more markets and deepen its distribution pipeline.
At this time, we have to calm down more and more. After we have cooperated with the more childish wholesale distributors, in order to better understand the market and serve our customers, we also set up our model market. It is also necessary to send relevant business personnel to assist wholesale distributors to expand the market. The deeper meaning is to carry out brand education and product education for distributors from a professional perspective, which is of great benefit to our subsequent development. Few LED lighting companies will send relevant business personnel to assist wholesale distributors to expand the market. Even if they send out little knowledge about LED lighting technology and products, it is difficult to achieve education for distributors. This is actually a A terrible situation.
It can be seen that if you establish a model market model and send business personnel to help expand the market, in fact, to some extent, it is a market segmentation for competitors. This is also an integral part of brand marketing planning, and it is worthy of reference.
Establishing a brand to form a butterfly effect A butterfly in the tropical rainforest of the Amazon River in South America, occasionally inciting a few wings, can cause a tornado in Texas in two weeks. The beautiful butterfly effect actually started when LED lighting companies raised the price butcher, which is also the first step for a brand to start.
Of course, we can't do anything without brand awareness. In fact, we generally believe that the brand has three degrees: popularity, reputation and loyalty. Therefore, when our popularity begins to increase, our brand reputation and loyalty will also be synchronized, and it will take more manpower, material resources and time.
The so-called Rome is not built in one day, the brand is the same, it takes time. Therefore, once we go from the engineering pipeline to the wholesale pipeline, our LED lighting business owners will be more determined and committed to the brand for a hundred years. Persistence is victory. It is still possible for the world to remain king.
Therefore, after the establishment of the model market, we have to continue to spread the butterfly effect of our brand in the national market one step at a time. Why can't we get it in one step? Because our funds are limited, it is not so easy to do the national market now, and the competition is too fierce. We can see from the competition of the engineering pipeline that the competition of wholesale pipelines is even more important.
However, we can start by establishing a good marketing team, and create conditions for the marketing team through good market mechanism and corporate environment, because only in this way, we can expand faster and faster in the national market.
LED lighting is currently not expected to enter the millions of households. Perhaps the main reason is that the price of LED lighting is generally high, but if a company dares to raise the banner of the price butcher, it is willing to do the first One, I think the chance of success is still very big. After all, the Chinese market has become the second largest market in the world, and it is the largest market in terms of population. In the current situation of the A-share market is uncertain, it is not necessarily the best to seek a listing. You can try to make a wholesale pipeline market and broaden the road for civilian LED lighting.
August 23, 2021