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With the development of technology and market, China's LED display industry will gradually improve and have a reasonable division of labor in the adjustment, forming a new industrial structure. In the overall industrial chain, the formation of leading enterprises in LED device production and key enterprises in the production of display products will redefine the division of labor between upstream and downstream industries, highlighting the specialized division of labor and collaboration. In 2014, it was an extremely strong year for LED displays. How to break through the market and become a key to development. LED display SME financing difficulties LED display is mostly for small and medium-sized enterprises, cash flow and collateral are difficult to pass the bank loan review, if with the help of guarantee companies, microfinance companies indirectly obtain bank funds, and even forced to accept some of the banks The demanding requirements have undoubtedly increased the risk of financing Chen Ben and management. In order to maintain operation, the company can only lend money to customers, and then rely on credit to credit the supplier. Once the sales market of the company is unstable or the profit margin is reduced, the product quality can not meet the customer requirements, and the supplier will repay the company's repayment ability and credit. Shake, on the one hand, out of stock, on the one hand, the company will soon collapse. Looking back at the collapse of the LED display, it can be found that not only the billion-dollar companies such as Everlight, Vision Guang, Haobo Optoelectronics, and Big Eye are all closed because of the triangular debt. Moderate use of financial leverage will help some companies that lack funds to start smoothly when the industry is healthy. However, in the current business environment, because the information of the supply and demand sides is opaque, it is undoubted that the company lends money to customers today. With the recognition of Shenzhen Everlight, Vision, and Haobo Optoelectronics, many LED display companies are now paying attention to the health of their finances and are no longer blindly lending money for sales. In 2013, it was an extremely strong year for LED displays. In this way, it is naturally inseparable from the collapse of the company. Following the vision, the big eye, and the Haobo Optoelectronics, Shenzhen Yiguang Technology Co., Ltd. became another closed LED display company in Shenzhen. The lessons of the former car, the teacher of the aftermath. Analysis of several companies that have closed down is very similar: price wars, triangular debts, and product homogeneity are the three main reasons leading to the collapse of these enterprises. In response to the difficult financing of LED display companies, some companies, banks and government agencies have also made some attempts to understand this problem: some companies are preparing to establish an information sharing platform to blacklist some untrustworthy customers and control risks. Some banks have joined hands with the B2B website to innovate in the financial model. The specific mode is: B2B industry website familiar with the business status of the company as a third party, recommending small and medium-sized enterprises with loan demand, and then the bank will issue loans to enterprises according to the specific situation of cooperation between SMEs and B2B websites; The problem is that the new three boards will be launched, and LED display companies that only meet the requirements of outstanding main business, sound corporate governance structure, and operational standards can apply for listing on the New Third Board. How to break through the bottleneck and seek to develop and create a boutique breakthrough. LED companies do not have to be all-inclusive when doing products. They must form their own unique styles and characteristics of products. Through one or two fist products, they will drive other products to sell. Characteristics of the lighting industry Even if the luminaires will be applied to all walks of life, different application areas have different requirements for luminaires. Even in the same field, different lighting requirements require different luminaire types and parameters. Therefore, if a company wants to cover all types of lamps, it will inevitably distract the company's attention. It is difficult to make a product, and it is difficult to form its own unique competitiveness in one aspect. Alibaba's successful experience is very convincing. Alibaba is focusing on two popular brands, Tmall and Taobao, and then they have become bigger and stronger and have achieved great success. After all, the most important thing is that the product positioning must be accurate. To identify product positioning, we can improve market competitiveness. With the help of experts on the shoulders of giants, small and medium-sized enterprises can provide OEM and ODM services for large companies and big brands through parasitic methods. SMEs can strengthen their supporting capabilities, strive for orders from large enterprises, rely on big trees to develop, seek umbrellas, stabilize sales performance, and ensure survival in the scuffle. Of course, the leverage of LED companies does not only point to big brands and big companies. In fact, it is also a good choice to have a unique advantage in terms of products, channels or technologies, and innovation capabilities. Companies that can complement themselves or achieve strong alliances are strategic partners. If the two sides complement each other and reach a consensus, such cooperation will have room for development. Focus on talent integration and mergers and acquisitions The Central Economic Work Conference held at the end of 2012 has proposed to resolve the contradiction of overcapacity as the focus of next year's work, and proposes to focus on industries such as automobile, steel, electronic information, medicine, and agricultural industrialization to promote mergers and acquisitions. . In 2013, there have been many merger and acquisition cases in the LED industry. Therefore, the industry integration will be expanded in 2014. It should be pointed out that in mergers and acquisitions, the alliance between several large enterprises has accelerated the trend of mergers and acquisitions in the industry. Eliminating and merging backward production capacity, clearing the market environment, and forming several leading enterprises with domestic and international competitiveness are the inevitable trend of future industrial development. In the market where thousands of companies compete, it is a test of the courage and strength of a company. Only when a company pays attention to talent accumulation, creates a good R&D environment, and constantly improves its products, can it be defeated by other competitors and continuously develop, consolidate and strengthen in its own product fields and markets.
August 24, 2021